There is no better way to enjoy the beauty of life than by throwing colored chalk powder on other people. This tradition called the Holi festival of colors was started long ago in India as a celebration of life where they used the local gulal powder that sometimes referenced as holi powder to create a very colorful expression of celebration. Now people are using this same way to celebrate life here in the United States and people call it color run paint because of how famous that race is, but it is actually colored cornstarch known as Hippie Powder™.
The color powder for holi is used for throwing at the color run as well. You have probably noticed that the new fad is to do one of these themed races, well I should call them 5k’s and not races because nobody is really trying to finish first. Actually the opposite is most likely they case because you want to enjoy the event for as long as possible. The idea behind these types of events is that you wear white clothes that you don’t care much about because they will probably end up stained with color. Then you all get a few bags of color and run a 5k (they are rarely actually a full 5k in length) and at certain designated spots throughout the race everyone throws their colored powder (which is food grade cornstarch with color added to it) up in the air it makes a cool looking array of dust to run through.
It is also known as colored chalk powder but contains no actual chalk or paint.
You can buy corn starch colored paint powder online at HippiePowder.com where they specialize in creating the safest USA made color powder in the world. Some people mistakingly refer to this as chalk but it as actually just colored cornstarch that has been called holi gulal powder in India for many years and has been used for the Holi festival of colors. But the gulal or holi powder made in India is not just cornstarch, it has a lot of other things that makes it unsafe and highly susceptible to mold so we advice you to avoid any product in this category that comes from India.
Hippie Powder is made in the USA by food scientists that have tested it and made sure that it is 100% safe for the use of people and the environment. You could actually eat it but it would taste horrible and we do not recommend doing so. They have some colors that are designed not to stain and another line of colors that is designed to stain. Some people want it to stain so they can save the shirts they used in their color run, fight or other celebration; while other people want it to wash out easily from their clothes and hair.